Making an impact – how do we do that?

At the moment, about 20% of our ingredient volume comes from residual streams. For the CO₂ emissions of upcycled versus virgin raw materials, specific LCA comparisons calculate up to approximately 45% less emissions. The process of upcycling raw materials naturally requires energy and also has to be transported, so that also creates emissions. However, no new raw materials are used for upcycled ingredients, giving it a significant positive impact.

We produce our products in the Netherlands and the Apple Peeling and Rocket Eye Cream in Italy. All our ingredient suppliers are European and know the origin and sourcing of their ingredients. Approximately 90% of the ingredients come from Europe, but for some - such as Kakadu plum and Shea butter - that is not possible. In those cases, we opt for collaborations with social or local initiatives or wild harvesting.

If we have the option of choosing organically certified, we do so! Currently, our products are largely organic (60% of the volume). Unfortunately, it is not always possible. For many farmers, organic certification is too expensive. If there is no certificate, we do check if they produce according to organic guidelines. All ingredients are tested in the lab, and only cosmetically approved ingredients may be used.

Did you know that 'aqua' is the main ingredient in many cosmetics? This means that about 60-90% of your product consists of water. It doesn't harm, but it doesn't do anything for your skin either. Microplastics are also often added as a cheap filler. Our formulas contain no added water and no added microplastics, and are packed with active ingredients. Powerful, rich products that you only need to use a little of!

Our glass packaging is made from Miron Violet Glass from Germany and the Czech Republic, which protects the contents and extends shelf life. This glass consists of 50% recycled material and is 100% recyclable in the glass bin. For every tonne of recycled glass, more than one tonne of primary raw materials is saved, and air pollution is reduced by 20% and water pollution by 50% (source).

Our sunscreen comes in a 100% recycled mono-material tube (excluding the cap), fully recyclable and circular when properly separated (that's where you come in!). The plastic is sourced from the Netherlands, which limits CO₂ emissions. The tubes are produced at Multitubes in Wormerveer by a factory that uses 100% green energy and is zero-waste.

Packaging is one of the biggest polluters in the beauty industry. Redundant material creates extra waste. That's why we omit the extra box for orders placed through our site. Not always easy, as all information must fit on the label, but we choose the path with the least packaging!

Our lip balms come in fully FSC certified cardboard tubes, sourced from Asia. We extensively searched for a cardboard option from Europe, but have not yet found one. Cardboard is strongly preferred over plastic, which is why we ultimately chose this option. Please recycle the tube with paper waste!

Our Elderberry Shower Oil comes in a bottle made from 100% PCR material. This means the bottle is entirely made from recycled rPET and is recyclable again after use. The bottle is produced in Germany, allowing us to consciously keep the production chain close.