What is a serum and why is it essential for your face?

Angela Ursem

By Angela UrsemCo-founder Food for Skin

Posted: Β· Updated:

Wat is een serum en waarom is het onmisbaar voor je gezicht?

Posted:  Β· Updated:

Wondering what exactly a serum does for your face? Or how often you should use a serum in your natural skincare routine? In this article, you'll discover why the best serum for your face is so effective and how to use it optimally for your skin type.

What does a serum do for your face?

A serum is a concentrated skincare product that penetrates deep into your skin to target specific skin concerns. Unlike a regular day cream, a face serum contains a higher concentration of active ingredients, which makes it more effective for:

  • Fine lines
  • Pigmentation spots
  • Dehydrated skin
  • First signs of skin ageing

So the serum makes sure your skin is nourished in the deeper layers. A cream places a protective layer on the skin.

Why use a natural serum?

The best serum for your face is a natural serum, and there are good reasons for that. Natural serums contain powerful active ingredients that target specific skin concerns. Whether you struggle with retaining moisture, want to firm your skin or even out your complexion - a natural serum offers targeted skincare.

One serum can address several skin needs at once. This fits perfectly with our vision of skinimalism. You keep your skincare routine simple, without compromising on results.

With a serum of 100% natural origin, you give your skin the extra boost it needs, but without the burden of unnecessary synthetic substances. So you invest in strong skin and keep your daily skincare routine pure and simple.

The 3 best serums for every skin type

In our guide you can see at a glance which serum suits your skin. The explanation per routine can be found in which skincare routine suits me.

Cucumber Serum - the best serum for sensitive skin

  • Calming for skin that turns red quickly
  • Supports the skin barrier
  • Without essential oils or other fragrance compounds

Pumpkin Serum - ideal for the first signs of ageing

  • Rich in antioxidants
  • Helps protect the skin against oxidative stress
  • Supports the firmness and elasticity of the skin

Avocado Serum - the best serum for (very) dry skin

  • Extra nourishing for mature skin

  • Rich in natural fatty acids

  • Limits moisture loss, so the skin feels supple

Choose your serum

Cucumber Serum - Soothing

(30)

From 38,50

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Pumpkin Serum - Strengthening

(36)

From 38,50

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Avocado Serum - Deeply Nourishing

(62)

From 38,50

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How do you use a serum for your face?

With a serum, you add targeted, effective skincare to your routine. It gives your natural skincare a boost, without having to fill your cupboards with all sorts of jars and bottles. Three steps are all you need: cleanse, nourish, protect. Here's how to work a serum into your skincare routine:

  1. Cleanse your skin with the Carrot Cleanser
  2. Apply 1-2 pumps of serum
  3. Gently massage in with your fingertips
  4. Use on face and neck
  5. Finish with a natural day or night cream: Tomato Base Cream

β€œThree steps are all you need: cleanse, nourish, protect.”

Matching your serum to your skin's needs

One of the advantages of the Food for Skin serums is that you can easily adapt them to what your skin needs at that moment. Your skin condition can change due to external influences, such as the weather, or internal factors, such as your hormonal cycle.

Which serum to use when?

The Cucumber Serum is the perfect choice for sensitive or stressed skin. Does your skin feel red and irritated, for example around your period? Then this calming serum offers relief. We also hear good feedback from our male customers, after shaving or as a beard oil!

Noticing the first signs of skin ageing? Then the Pumpkin Serum is the best choice. This serum is especially effective after a busy week when your skin looks a little more tired. It also offers extra care when you've had a lot of sun exposure.

For dry skin, the Avocado Serum is the ideal choice. Especially in the winter months, when your skin needs extra care, this serum gives the perfect boost. The serum also works excellently during hormonal fluctuations that can dry out your skin.

Try them first

Trial set Serums

(27)

Discover which serum suits your skinCucumber Serum, Avocado Serum and Pumpkin Serum.

29,50

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Conclusion: how to choose the best serum for your face

A natural face serum is indispensable in your daily skincare routine. By choosing the right serum and using it consistently, you give your skin exactly what it needs. Feel free to alternate between different serums to respond to your skin's changing needs.

Not sure which Food for Skin serum suits you? You can try all 3 with a serum trial set!

Frequently asked questions about serums

What is a facial serum and what do you use it for?

A serum is a light product with concentrated active ingredients that is absorbed well by the skin and works in a targeted way on skin concerns such as dryness, pigmentation spots or fine lines.
Which serums are best for dry skin?

Choose rich, waterless serums with nourishing, natural ingredients. These help attract and retain moisture.
Which serum is suitable for dry and sensitive skin?

Go for mild, fragrance-free serums. These hydrate and support the skin barrier without irritating.
Where can I buy high-quality serums in the Netherlands?

At drugstores, pharmacies and specialised skincare web shops. Pay particular attention to ingredients and formulation, not just brand or price.
How do you apply a serum correctly?

Apply 1-2 pumps to clean skin and finish with a cream to enhance the effect.
What is the difference between a serum and a moisturizer?

A serum often contains a lot of active ingredients and is absorbed well by the skin. A moisturizer lays a thin layer on the skin and protects the skin barrier. You use them together for the best result.

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